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Frederick Ahen is a PhD candidate at the University of Turku, Finland. Frederick holds a BSc in Economics and International Business from the Università Politecnica delle Marche, Italy and an MSc in International Business from London South Bank University. Frederick's main research interests include strategic corporate responsibility, global sustainability and global health diplomacy with particular focus on the comparative institutional analysis of emerging economies in West, East, Central and Southern (WECS) Africa and selected European economies.

Calls attention to the problems for leasehold tenants of commercial properties, which have been so great as to become a political issue. Examines the Lord Chancellor′s recently announced proposals which, if enacted into law, should benefit such tenants. Stresses that, so far, no Government Bill to that end has been published or debated in Parliament.

During recent international debates concerning the potential resumption of commercial whaling, whale meat has frequently been promoted as a good food. Recent research into the diet of Faroe Islanders and Inuit Indians has revealed that consumption of marine mammal tissues can cause them to exceed recommended intake levels for various pollutants. Whales throughout the world have been found to accumulate high concentrations of lipophilic compounds and, while the precise health risks associated are unclear, the findings for the Faroe Islanders and Inuits may prove not to be unique, particularly if commercial whaling is resumed. Reviews available data on contaminant values and related effects.

The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens.

In research approach, it draws on participant observation at Promax UK, the main trade conference and award ceremony of the television marketing community. Developing John Caldwell’s analysis of the cultural practices of worker groups, it uses Promax as a site of study itself, exploring how a key trade gathering forges, legitimates and ritualizes the identity and practice of those involved in television marketing.

Its findings show how Promax transmits industrial lore, not only about “how to do” the job of television marketing but also “how to be” in the professional field. If trade gatherings enable professional communities to express their own values to themselves, Promax members are constructed as “TV people” rather than just “marketing people”; the creative work of television marketing is seen as akin to the creative work of television production and positioned as part of the television industry.

The value of the paper is the exploration of television marketing as a professional and creative discipline. This is especially relevant to marketing and media academics who have tended to overlook, or dismiss, the sector and skills of television promotion.

Purpose – This chapter develops the case for a global Greenscape. It introduces the green global marketplace (Greenscape) to better understand the global green market.Design/methodology/approach – The chapter introduces current green market practices and adopts case study methodology to present three distinct green cases related to renewable energy, process technology and wastewater recycling and their international market activities. The chapter offers discussion on findings and incorporates the novel technique of discourse analysis using Leximancer 3.0.Findings – The case shows how the Greendex Report (2012) positions Brazil, India, China and Russia at the top of the markets for green product penetration. The developed nations of USA, France and Canada make up the bottom rankings. The chapter finds essential elements for creating the global Greenscape and marketing of green technologies.Research limitations/implications (if applicable) – Empirical research testing success pathways and destination opportunities is desirable.Practical implications (if applicable) – The ‘success and failure criteria’ identify how planning, patent and partnerships are essential for successful entry. Specific market research on G(reen) markets, market information, marketing functions for market entry and market diffusion for renewable products and process technologies such as supply chain elements, and how these interrelate with achieving sustainability goals is essential for successful entry.Originality/value of chapter – The chapter offers a novel and original approach to international green market penetration and offers analysis related to the new world BRIC countries that have been little explored.